Our Values and Principles

If these values resonate with you, send us your resume along with a short cover letter to talent@ppreciate.com

  • Customers first
    always

    We are customer obsessed, customer inspired, customer driven - if it does not make sense for our customers we do not do it.

  • Integrity and Safety
    are non-negotiable

    Integrity (in all its forms - legal, moral, corporate, personal) and safety are cornerstones for us. They are more important than growth or profits.

  • Meritocracy of people
    and ideas

    The best ideas win, the best people rise to the top. No hierarchy or nepotism, Zero tolerance for discrimination.

  • Action oriented
    owner-doers

    We rise to the challenge, and solve problems. We do not give up, we do not pass the buck. We take stock, assess options, analyse as needed, and take the actions required. We have an owner mindset and entrepreneurial spirit.

  • We build the
    ecosystem

    We are building a destination - for consumers, for partners, for intermediaries. We will be flexible and thoughtful to make sure the ecosystem works, not only for us, but also for our key partners. We will use data as our guiding beacon, and our decisions to improve the ecosystem will be data driven and analytically sound.

  • Obligation to
    dissent

    We speak up when something is wrong. Each one of us has an obligation to dissent if we disagree with any decision or actions our teams, peers or managers are taking.

About Appreciate

At Appreciate, we're reimagining the world of investing — making it simple, accessible, and inclusive for everyone. With just a single click, our customers can invest in iconic global companies without the complexity, high costs, or barriers that traditionally stand in the way.

Our mission is bold and deeply personal:

  • Help our customers achieve their financial goals at the lowest possible cost
  • Become the most trusted financial partner for a new generation of investors
  • Democratize finance and improve financial well-being for millions
  • Empower customers in developed & emerging markets with world-class financial products

We're a purpose-driven team fueled by curiosity, creativity, and a commitment to customer success. At Appreciate, we live by our core values: customer-centricity, entrepreneurial thinking, relentless problem-solving, and a shared passion for impact. Every feature and every interaction we have is designed to deliver exceptional value — safely, securely, and transparently.

As a fully compliant platform, Appreciate ensures regulatory integrity while keeping investing effortless and affordable. Soon, you'll also be able to access various funds covering different themes and geographies – all within the same platform.

Learn More